Audience Development Consulting Services
Audience Development Consulting services available for those who present or produce concerts, theatre, dance, cabaret, opera, and film.
Guidance and pragmatic steps to help your performing arts organization with:
- Communicating with the press and nurturing media relations.
- Creating an effective subscription campaign and group sales effort.
- Handling the care and feeding of the mailing list and media list.
- Developing brochures and direct mail pieces.
- Using print advertising and electronic media.
- Developing approaches for corporate sponsorships.
- Discovering the joys of barter.
Client List
- Monica Bauer (playwright)
- "Jack's World" (Inet Entertainment Corp.)
- Devanaughn Theatre Co. (Boston, MA)
- Falcon Theatre (Garry Marshall/Burbank, CA)
- Sylvia Greenberg (Mass. Cabaret Artist)
- Master Singers of Worcester (Worcester, MA)
- Millbury Improvement Initiative (Millbury, MA)
- Musicians of the Old Post Road
- New Century Theatre (Northampton, MA)
- New England Theatre Company (Paxton, MA)
- Quinsigamond Community College Theatre Dept. (Worcester, MA)
- Andrea C. Ross (actress)
- 1794 Meetinghouse (New Salem, MA)
- Wellesley Symphony Orchestra (Wellesley, MA)
- Fiddlehead Theatre (Norwood, MA)
About Susan Smith
Consultant Susan L. Smith has practiced what she preaches for thirty-five years. As co-founder and associate producer for public relations and marketing at Worcester Foothills Theatre, she had responsibility for all media relations, publications, communications, subscription campaigns, and all other promotional and audience development activities. She is internship coordinator and intern academic supervisor with Clark University's graduate programs in Professional Communication and in Public Administration.